Break Even Calculator

At Lett Direct, Inc., we calculate an incremental Break-Even Point (BEP) based on the Revenue Per Catalog (RPC) mailed. For example, our method identifies how much RPC mailed is needed to achieve break-even.

The incremental Break-Even Point takes into consideration all variable costs. The BEP is defined as gross sales less customer refunds less cost of goods sold less direct selling expenses. Variable order processing costs, i.e., the cost to process an order, can also be included.

Simply fill-in the blanks on our template below and our breakeven calculator will determine your BEP.

Actual Quantity Printed:    
Quantity To Be Mailed:    
1) Prospect Quantity:    
a) Coop Databases:    
b) Outside Lists:    
2) House File:    
3) Bulk Copies: BEP BEP
Number of Pages: ANALYSIS RATIOS
Gross Sales:   0 0
Less: Returns & Allowances:   0
Net Sales:   0 0
 
Less:  
Cost of Goods Sold:   0
 
Gross Profit:   0 0
 
Less Direct Selling Expenses:  
Unit Cost per Catalog  
1). Production/Seps. 0 0
2). Print Manufacturing 0 0
2). Paper 0 0
2). Postage 0 0
5). Co-mail Fees & Freight 0 0
6). Rented Lists - Outside Lists 0 0
7). Rented Lists - Databases 0 0
8). Merge/Purge 0 0
9). Order Form 0 0
10). Ink-Jet, Binding 0 0
 
Total - Direct Selling Expenses 0 0 0
 
Pre-Tax Profit before Corporate:   0 0
Overhead Expenses:   0 0
Average Order Size:    
Order Forecast:   0  
Gross Revenue Per Catalog:   0  
 
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