Learning Center

Here we’ve posted essential information about hot topics in the Direct Mail Industry. Search 100’s of articles in the archives to find the information on issues that matter most to you. You’ll find articles that will help you make important decisions about subjects such as:

  • When to increase page count
  • How to prospect effectively
  • The effectiveness of postcard mailings
  • What promotional discounts work the best and what is their true cost to you
  • Plus much, much more..
 

  • Getting Back Into the Catalog Prospecting Mode

    Now is when catalogers should cautiously increase prospecting levels to build for the future. As we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound. (11/01/2010) Read More...

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