Sara McKeon-Almeida
Senior Marketing Consultant
Sara graduated with honors in Marketing from Fairfield University in 1999. Her career in Direct Marketing began while she was still in college at Human-i-Tees, an environmental fundrasing company in Valhalla, NY. She next moved on to the Dress Barn where she helped create their startup catalog. Her next position was with Petals, Inc., a silk floral retail and direct marketing company. Following Petals, she was offered the opportunity to work for a larger, multi-title catalog company called La Redoute, which is the US division of the well known French catalog giant owned by Brylane. In charge of all mailings, coordination of the US website, which was held on a French platform, and the analysis that helped to grow the brand and even allow for two additional start-up divisions, a lingerie catalog and a plus-size catalog. Sara was ready to take on some new challenges, which led her to Lett Direct, Inc. in August of 2003.