Our Staff
Stephen R. Lett, President and Founder
- Founded LETT Direct, Inc., in February, 1995.
- Graduated Indiana University in 1970; began catalog career.
- Spent 15 years with business-to-business catalog companies; balance with consumer catalog firms.
- Employers have included Pitney Bowes, Tandy Corporation, Edmund Scientific (VP) and Country Curtains (President).
- Started The Write Touch catalog.
Professional Achievements
- Past Chairman, Catalog Council and B-to-B Council of the DMA.
- Served on DMA Ethics Committee.
- Taught Direct Marketing at Indiana University.
- Monthly column appears in Catalog Success Magazine.
- Author, "Strategic Catalog Marketing" Book.
- Subject of two (2) Harvard Business School case studies.
- Subject of Indiana University School of Business case study.
Karen Lett, Vice President - Finance
- Co-Founder of The Write Touch catalog.
- Director of Merchandising for two (2) catalogs; The Writewell Company and The Write Touch Catalog.
- Joined LETT Direct, Inc., in February, 1995.
- Responsible at LETT Direct, Inc., for all financial activities.
At Lett Direct, Inc. - Responsible For:
- Accounts Payable
- Accounts Receivable
Sandy Wolstencroft, Vice President
- Joined Lett Direct, Inc., in October 2002.
- Over 15 years of catalog marketing/circulation experience.
- Graduated from SUNY in 1989.
- Previously Marketing Director of Petals.
- Has held marketing and circulation positions with The Dress Barn, Human-i-Tees and Bedford Fair Industries.
At Lett Direct, Inc. - Responsible For:
- Circulation planning, execution and analysis.
- Supervises all day-to-day activities.
Sara McKeon-Almeida, Senior Marketing Consultant
- Joined Lett Direct, Inc., in August 2003.
- Marketing Manager, Brylane Catalog
- Senior Marketing Analyst, Petals, Inc.
- Marketing Specialist, Dress Barn
- Marketing Analyst, Human-i-Tees
At Lett Direct, Inc. - Responsible For:
- Circulation Planning and Forecasting
- Plan Execution
- Analysis
Christine Turner, Senior Marketing Coordinator
- Joined Lett Direct, Inc., in October 2004.
- Marketing Manager, Direct Media, Inc.
- Solid list brokerage and management experience.
At Lett Direct, Inc. - Responsible For:
- Plan Execution
- Merge Instructions
- List Ordering
- Schedules
Theresa Schwarz, Senior Marketing Consultant
- Joined Lett Direct, Inc., in October 2006.
- MBS-Multimode (Service Bureau)
- List Rental Set-up
- Production/List Rental
- NCOA Coordinator
- Cross Country Computer Corp. (Service Bureau)
- Group Leader - List Rental
At Lett Direct, Inc. - Responsible For:
Dave Rappley, Internet Marketing Consultant
- Joined Lett Direct, Inc., in March, 2008.
- More than 30 years of computer hardware and software experience.
- Spent most of his career with various newspapers; most recently the Milwaukee Journal Sentinel.
At Lett Direct, Inc. - Responsible For:
- Paid/Organic Search
- Affiliate Programs
- E-newsletters
- E-mail Append Programs
- Tracking
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