The Catalogers' Encyclopedia
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Slim-Jim vs. Standard Trim Size Catalog: Pros and Cons
September 12, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreHoliday Preview – What to Expect from Consumers
August 9, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreUpdates from the 15th Annual ACMA Conference
June 20, 2022
By: Kate Lett
In: The Catalogers' Encyclopedia
Read MoreThe Impact of Postal Rate Increases
June 16, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreNavigating the Paper and Postal Shortages of 2022
May 6, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreThe Return of the Holiday Catalog
January 25, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreUnderstanding What Direct Mail Is
November 16, 2021
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreCatalog Costs – How Low Can You Go?
October 22, 2021
By: Paula Jeske
In: The Catalogers' Encyclopedia
Read MoreLeave COVID behind, NOT your New Old Online Buyers
October 22, 2021
By: Paula Jeske
In: The Catalogers' Encyclopedia
Read MorePost-COVID Mailing Strategy … Be Careful Not to Over Mail
October 22, 2021
By: Steve Lett
In: The Catalogers' Encyclopedia
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