The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Does Your Company Provide Good Customer Service?

October 22, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

Read More

Tips and Trends in Fashion eCommerce

October 22, 2021

By: Paula Jeske

In: The Catalogers' Encyclopedia

Read More

Competing with Amazon: It’s All About the Trust

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

Read More

Catalog and Digital Marketing … The Future is Here Now

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

Read More

Catalog KPIs … Keeping Your Eyes on the Ball

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

Read More

Paper … What in the World is Going On?

July 14, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

Read More

Selling Expense to Sales Ratio … How Low is Too Low?

May 14, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

Read More

By: Steve Lett

What is a Catalog Circulation Consultant?

April 13, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

Read More

How Much Does It Cost to Mail a Catalog – Part II

February 2, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

Read More

Can You Launch a Catalog for a Drop Ship Business?

December 10, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

Read More

By: Steve Lett

Total Posts: 179