Our staff has over 50 YEARS OF EXPERIENCE working with some of the best names in the business.
Stephen R. Lett, President and Founder
  • Graduated Indiana University in 1970 and began catalog career.
  • Spent 15 years with business-to-business catalog companies; balance with consumer catalog firms.
  • Employers have included Pitney Bowes, Tandy Corporation, Edmund Scientific (Vice President) and Country Curtains (President).
  • Started The Write Touch catalog.
  • Founded LETT Direct, Inc., in February, 1995.
Professional Achievements:
  • Past Chairman, Catalog Council Direct Marketing Association (DMA).
  • Past Chairman, B-to-B Council DMA.
  • Served on DMA Ethics Committee.
  • Subject of two (2) Harvard Business School case studies.
  • Subject of Indiana University School of Business case study.
  • Taught Direct Marketing at Indiana University (5 years).
  • Monthly column appears in Catalog Success Magazine.
Karen Lett, Vice President - Finance
  • Co-Founder of The Write Touch catalog.
  • Director of Merchandising for two (2) catalogs; The Writewell Company and The Write Touch Catalog.
  • Joined LETT Direct, Inc., in February, 1995.
  • Responsible at LETT Direct, Inc., for all financial activities.
Sandy Wolstencroft, Vice President
  • Joined Lett Direct, Inc., in October 2002.
  • Over 15 years of catalog marketing/circulation experience.
  • Previously Marketing Director of Petals.
  • Has held marketing and circulation positions with The Dress Barn, Human-i-Tees and Bedford Fair Industries.
  • Graduated from SUNY in 1989.
  • Responsible for all circulation planning, execution and analysis.
  • Supervises all day-to-day activities.
Sara McKeon, Senior Marketing Consultant
  • Joined Lett Direct, Inc., in August 2003.
  • Marketing Manager, Brylane Catalog – May, 2001 to Sept., 2003.
  • Senior Marketing Analyst, Petals, Inc. – July, 2000 to May 2001.
  • Marketing Specialist, Dress Barn – March, 2000 to July 2000.
  • Marketing Analyst, Human-i-Tees – May, 1998 to March, 2000.
Deanna Cruzan, Senior Marketing Coordinator
  • Joined Lett Direct, Inc., in October 2003.
  • Account Manager, Experian – Sept, 1996 to Sept., 2003.
  • 10 years of service bureau and database experience.
Christine Turner, Senior Marketing Coordinator
  • Joined Lett Direct, Inc., in October 2004.
  • Marketing Manager, Direct Media, Inc. – May, 1999 to October, 2004.
  • Solid list brokerage and management experience.
Theresa Schwarz, Senior Marketing Consultant
  • Joined Lett Direct, Inc., in October 2006.
  • List Rental Set-up, Production/List Rental, NCOA Cooordinator, MBS-Multimode – 1988 to 2000.
  • Group Leader – List Rental, Cross Country Computer Corporation – 2000 to 2006.
 
LETT DIRECT, INC.
204 Hollywood Street, PO Box 5
Bethany Beach, DE  19930-0005
PH: 302.539.7257 • FAX: 866.652.2950
information@lettdirect.com
©2006 Lett Direct, Inc. All Rights Reserved

With offices in Indiana, Delaware, New York, Chicago, Connecticut and Florida.