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E-appends are an excellent way to grow your housefile. This involves having an outside, third party vendor append e-mail address to your own customer list where (a) their e-mail address is missing or (b) the e-mail bounces back as non-deliverable. (10/5/2010) Read More...
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The Postal Regulatory Commission announced this morning that it would not approve the U.S. Postal Service request for an exigent price increase. (9/30/2010) Read More...
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Today, NewPage Corporation, North America's leading supplier of publishing papers, announced the "Paper Sells More Product" campaign which will award one active catalog, magazine or retail company with $100,000 in print services to support the winner's efforts to sell more products. (9/8/2010) Read More...
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Use square inch analysis in order to know what items you should retain, drop or add to the catalog. In a properly merchandised catalog, the 1/3, 1/3, 1/3 rule will apply. (9/1/2010) Read More...
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Trends in a Challenging Marketplace. Consumer spending is improving - with growth signs in the first quarter of 2010. Key Findings (8/17/2010) Read More...
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Mailing them catalogs will only increase your marketing costs with very little in return. Instead, e-mail them on a regular and on-going basis. (8/3/2010) Read More...
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Life-Time-Value (L-T-V) is the value of all of the purchases a given customer has made to-date plus the value of the purchases this same customer is likely to make in the future (discounted for present value). (7/7/2010) Read More...
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Nashville-While prospecting through traditional direct mail channel isn't getting any easier or cheaper, catalogers have to need to bring in new customers to grow their businesses-everybody knows this. (6/1/2010) Read More...
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Free Shipping! $10 Off! 10% Offer! Free Gift with Order! Promotions like these are common place today. (5/4/2010) Read More...
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On Tuesday, March 30, the United States Postal Service submitted an official proposal to a government regulatory board to eliminate 6-day delivery. (4/6/2010) Read More...
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The coated and SCA paper market continued its downward pricing trend during the first two months of 2010. (3/9/2010) Read More...
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The USPS is planning to run a summer sale on standard mail letters and flats postage just as they did last year. (3/4/2010) Read More...
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All buyers are not created equal even if they reside in the same R-F-M cell. (2/2/2010) Read More...
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Prior to the mid 1990’s the list business was booming. List owners enjoyed a nice stream of list rental income. (1/5/2010) Read More...