The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

5 Things You Should Know Before You Launch a Catalog Program

August 7, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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Leverage Google Trends for Content Writing

July 23, 2020

In: Internet Marketing Playbook

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by Kate Lett

Marketing in the Midst of a Pandemic

July 16, 2020

In: The Catalogers' Encyclopedia

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by Bonnie Parkos

Increase Your Sales...Increase Your Page Count

July 9, 2020

In: The Catalogers' Encyclopedia

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By: Steve Lett

SEO Tips for Product Pages

June 24, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

Anticipating the Impact on Direct Sales During the Presidential Election

June 18, 2020

By: Sandy Wolstencroft

In: The Catalogers' Encyclopedia

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By: Sandy Wolstencroft

What is a House File and How to Build One

June 18, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

10 Ways to Increase Your Average Order Value

June 10, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

How to Avoid the Most Common Mistakes in Google My Business

June 3, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

Timeline for a New Catalog Launch

June 1, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By Steve Lett

Total Posts: 207