The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Paper … What in the World is Going On?

July 14, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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Selling Expense to Sales Ratio … How Low is Too Low?

May 14, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

What We are Seeing on Facebook with the iOS14 Update

May 13, 2021

By: Kate Lett

In: Internet Marketing Playbook

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What is a Catalog Circulation Consultant?

April 13, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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What’s the Deal with OG Tags?

February 11, 2021

By: Kate Lett

In: Internet Marketing Playbook

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How Much Does It Cost to Mail a Catalog – Part II

February 2, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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Changes Ahead for Facebook Ads

January 12, 2021

By: Kate Lett

In: Internet Marketing Playbook

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Leveraging Holiday 2020 E-commerce Data for a Better 2021

December 22, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

Can You Launch a Catalog for a Drop Ship Business?

December 10, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

Duplicate Content and Canonical Tags: A Refresher

November 11, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

Total Posts: 246