The Lett Direct Library
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Paper … What in the World is Going On?
July 14, 2021
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreSelling Expense to Sales Ratio … How Low is Too Low?
May 14, 2021
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreBy: Steve Lett
What We are Seeing on Facebook with the iOS14 Update
May 13, 2021
By: Kate Lett
In: Internet Marketing Playbook
Read MoreWhat is a Catalog Circulation Consultant?
April 13, 2021
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreHow Much Does It Cost to Mail a Catalog – Part II
February 2, 2021
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreLeveraging Holiday 2020 E-commerce Data for a Better 2021
December 22, 2020
In: Internet Marketing Playbook
Read Moreby Geoff Hineman
Can You Launch a Catalog for a Drop Ship Business?
December 10, 2020
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreBy: Steve Lett
Duplicate Content and Canonical Tags: A Refresher
November 11, 2020
In: Internet Marketing Playbook
Read Moreby Geoff Hineman