The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

The PRC Proposal is Not Good for Catalogers … Support is Needed in a Fight for Life

January 5, 2018

In: The Catalogers' Encyclopedia

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by Stephen Lett

5 Email Tests You Should Be Doing, But Probably Aren’t

October 30, 2017

In: Internet Marketing Playbook

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by Katie Decker

Last Click Attribution...A Thing of the Past!

October 30, 2017

In: Internet Marketing Playbook

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Adam Nelson

Customer Service...Back to the Basics

October 18, 2017

In: The Catalogers' Encyclopedia

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by Stephen Lett

Alternatives to Full-Sized Catalogs

September 13, 2017

In: The Catalogers' Encyclopedia

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by Bonnie Parkos

Analog Thoughts in a Digital World

September 13, 2017

In: Internet Marketing Playbook

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by Kate Lett

What is Really Important to the Consumer?

September 12, 2017

In: The Catalogers' Encyclopedia

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by Stephen Lett

Dealing with the Aftermath of Hurricane Harvey for Catalogers

September 6, 2017

In: The Catalogers' Encyclopedia

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by Stephen Lett

Let's Be Done with the SEO is Dead Posts Already

August 16, 2017

In: Internet Marketing Playbook

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by Geoff Hineman

When Do We Jump On Board with Amazon?!

August 15, 2017

In: Internet Marketing Playbook

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by Jenny Mullen

Total Posts: 191