The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Launching a New Website? Read This First!

May 13, 2019

In: Internet Marketing Playbook

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by Kate Lett

How Do You Value Your House File?

May 7, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

Signals from Google? Cross Device Tracking

April 12, 2019

In: Internet Marketing Playbook

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by Gregory Lett

Welcome to California: Getting Ready for the CCPA and the (New) Prop. 65

April 4, 2019

In: The Catalogers' Encyclopedia

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by the American Catalog Mailers Association

Customer Service is Lacking

March 12, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

Why Should I Pay for Brand Keywords

February 13, 2019

In: Internet Marketing Playbook

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by Adam Nelson

The Importance of Knowing and Understanding Your Incremental Break-Even Point

February 7, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

What Can We Expect in 2019?

January 11, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Way Search Works Around The World

January 11, 2019

In: Internet Marketing Playbook

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by Geoff Hineman

What You Should Know about Promotional Offers

April 13, 2018

In: Internet Marketing Playbook

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by Stephen Lett

Total Posts: 207