The Lett Direct Library
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Getting Started with List Segmentation
October 3, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreIs TikTok for You? The Ultimate TikTok for Business Guide
September 12, 2022
By: Lili Zecevic
In: Internet Marketing Playbook
Read MoreSlim-Jim vs. Standard Trim Size Catalog: Pros and Cons
September 12, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreThe Issues with Automation in PPC
August 9, 2022
By: Adam Nelson
In: Internet Marketing Playbook
Read MoreHoliday Preview – What to Expect from Consumers
August 9, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreUpdates from the 15th Annual ACMA Conference
June 20, 2022
By: Kate Lett
In: The Catalogers' Encyclopedia
Read MoreUnderstanding GA4 - Google's Newest Analytical Tool
June 20, 2022
By: Lili Zecevic
In: Internet Marketing Playbook
Read MoreThe Impact of Postal Rate Increases
June 16, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreNavigating the Paper and Postal Shortages of 2022
May 6, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreThe Return of the Holiday Catalog
January 25, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
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