The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Getting Started with List Segmentation

October 3, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Is TikTok for You? The Ultimate TikTok for Business Guide

September 12, 2022

By: Lili Zecevic

In: Internet Marketing Playbook

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Slim-Jim vs. Standard Trim Size Catalog: Pros and Cons

September 12, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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The Issues with Automation in PPC

August 9, 2022

By: Adam Nelson

In: Internet Marketing Playbook

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Holiday Preview – What to Expect from Consumers

August 9, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Updates from the 15th Annual ACMA Conference

June 20, 2022

By: Kate Lett

In: The Catalogers' Encyclopedia

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Understanding GA4 - Google's Newest Analytical Tool

June 20, 2022

By: Lili Zecevic

In: Internet Marketing Playbook

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The Impact of Postal Rate Increases

June 16, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Navigating the Paper and Postal Shortages of 2022

May 6, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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The Return of the Holiday Catalog

January 25, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Total Posts: 237