The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

It’s Happening, Say Goodbye to Google’s Universal Analytics

May 23, 2023

By: Kate Lett

In: Internet Marketing Playbook

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Is it Time to Add Print/Direct Mail to Your Marketing Mix?

April 18, 2023

By: Sandy Wolstencroft

In: The Catalogers' Encyclopedia

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Hold Out Testing: To Mail, or Not to Mail?

February 13, 2023

By: Sandy Wolstencroft

In: The Catalogers' Encyclopedia

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By: Sandy Wolstencroft

How AI is Changing SEO and Marketing – Welcome to the Future!

February 3, 2023

By: Lili Zecevic

In: Internet Marketing Playbook

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Top Print Questions of 2022

December 16, 2022

By: Kate Lett

In: The Catalogers' Encyclopedia

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Co-Mailing – What is it and How it Benefits You

December 14, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Website Functionality – It Matters

November 17, 2022

By: Kate Lett

In: Internet Marketing Playbook

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Merge It and Purge It!

November 15, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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How to Reduce Postage Cost

November 15, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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The Disappearing Act of Organic Results

October 14, 2022

By: Kate Lett

In: Internet Marketing Playbook

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Total Posts: 248