Is TikTok for You? The Ultimate TikTok for Business Guide
As the saying goes, "There's no time like the present." And when it comes to business, that couldn't be truer. In today's fast-paced, constantly connected world, companies need to be where their customers are. And right now, the darling of social media is TikTok.
TikTok is one of the hottest social media platforms on the scene, with users spending an average of 52 minutes daily on the app. That's a lot of potential customers you could be reaching! But before you start creating TikTok videos, you should know a few things about using TikTok for business.
TikTok is all about fun, creative content. Your videos need to be entertaining, engaging, and visually appealing. But don't worry, you don't need to be a Hollywood director to make TikTok videos that work for your business. Remember to keep things simple, authentic, and accurate to your brand.
How to Use TikTok for Business
When it comes to creating content, there are a few different strategies you can use on TikTok. You can go for the hard sell and post videos that promote your products or services, or you can take a more subtle approach and focus on building brand awareness.
If you're promoting a product or service, it's important to ensure your videos are creative and attention-grabbing. You also need to ask yourself questions before putting out content. One simply being, "Are my customers on TikTok?" If the answer is yes, consider creating content designed to appeal to them.
There are a few different ways you can use TikTok for business. You can:
- Use TikTok ads to reach a wider audience
- Collaborate with other businesses or influencers
- Create informative videos about your industry
- Share behind-the-scenes footage of your business
Keep in mind that every business operates differently, so there's no one-size-fits-all approach to using TikTok for business. It's important to experiment and find what works best for you and your customers. The one thing that most people agree on is the amount of content required to creative a healthy, engaging account. Be prepared to post almost daily with content that touches on a number of several different aspects of your business but is all on brand.
What is the TikTok algorithm?
Now that you know more about using TikTok for business, it's time to understand the more complex part of the social media platform. TikTok's algorithm is based on engagement, which means the more people who interact with your videos, the more likely your content is to be seen by others. Creating a TikTok account is quick and easy, but there is a certain science behind it.
The TikTok algorithm is constantly changing, so it's important to stay up to date on the latest trends and best practices. One way to do that is to collaborate with other businesses or influencers in your industry. This can help you get a better understanding of what's working on TikTok and how you can use the platform to reach your target audience.
Understanding Viral TikTok Hashtags
A great way to get a lot of organic engagement from viewers is to use hashtags. Hashtags help categorize content and make it easier for users to find the type of videos they're interested in watching. Popular TikTok hashtags can help you get more views, likes, and comments on your videos. And when your videos start getting more engagement, they're more likely to be seen by a wider audience.
Some of the most popular TikTok hashtags include:
So, remember to include these in your next video!
How much can TikTok cost you and what return can you expect?
One of the most common questions businesses have about TikTok is, "How much does it cost to use TikTok?” The answer is, it doesn't have to cost you anything! You can create a TikTok account and start posting videos without spending a dime.
Of course, if you want to reach a wider audience with your content, advertising on TikTok can be a good option. But it's not required, and there are plenty of ways to use TikTok for business without spending any money.
The companies that have the most success on TikTok don’t use it as a direct channel to conversions. Rather, they use TikTok for brand awareness, at least in the beginning. This means an investment upfront in terms of resources, time and budget with seemingly no direct return. This can be a tough pill to swallow for companies focused on clear attribution channels.
Advertising on TikTok
Advertising on TikTok is a great way to reach a wider audience with your content. The price can vary depending on your objectives and your targeting options. However, TikTok requires a minimum $500 campaign budget, whereas Facebook allows you to start a campaign for as little as $1.
If you have the budget, advertising on TikTok can be a great way to reach more people with your content. And if you don't have the budget, there are plenty of ways to use TikTok for business without spending any money.
According to the TikTok Creator Fund, users can make up to 2 to 4 cents per 1,000 views. This does depend on a combination of factors like the authenticity of views, amount of content published by the account, and level of engagement.
However, to have a ‘Creator Fund,’ users must meet the criteria. This includes being based in the UK, US, Germany, Spain, France, or Italy, 18 years old, having at least 10,000 followers, and at least 100,000 views in the past 30 days. Once you’ve met the guidelines, your account can be eligible for funds.
To view your TikTok Analytics, go to your profile and click on the three dots in the top right corner. Then, select "Analytics" from the drop-down menu. From there, you'll be able to see how many views, likes, and comments your videos have gotten. You can also see which videos perform best and adjust your content strategy accordingly.
Whether you're just getting started or you're looking to take your content strategy to the next level, this guide will help you make the most of the platform. So, what are you waiting for? Get out there and start creating some great content!