The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Timeline for a New Catalog Launch

June 1, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By Steve Lett

Celebrating Our 25th Year in Business

May 12, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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Postal Update

April 16, 2020

In: The Catalogers' Encyclopedia

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By: Steve Lett

Significant Catalog Marketing Events Over the Past 60 Years

March 16, 2020

In: The Catalogers' Encyclopedia

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By: Steve Lett

How Much Does it Cost to Mail a Catalog

December 19, 2019

By Steve Lett

In: The Catalogers' Encyclopedia

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What’s Included in The Cost to Print and Mail a Catalog

December 19, 2019

In: The Catalogers' Encyclopedia

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What to Know About Promotional Offers

July 10, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Power of Marketing

June 6, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

How Do You Value Your House File?

May 7, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

Welcome to California: Getting Ready for the CCPA and the (New) Prop. 65

April 4, 2019

In: The Catalogers' Encyclopedia

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by the American Catalog Mailers Association

Total Posts: 140