The Catalogers' Encyclopedia
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Database Cooperatives: The Basics and More for Direct Mail
July 25, 2023
By: Jenny Mullen and Casey Waterhouse
In: The Catalogers' Encyclopedia
Read MorePostal Increases Take Effect July 2023
June 14, 2023
By: Theresa Schwarz & Kate Lett
In: The Catalogers' Encyclopedia
Read MoreIs it Time to Add Print/Direct Mail to Your Marketing Mix?
April 18, 2023
By: Sandy Wolstencroft
In: The Catalogers' Encyclopedia
Read MoreHold Out Testing: To Mail, or Not to Mail?
February 13, 2023
By: Sandy Wolstencroft
In: The Catalogers' Encyclopedia
Read MoreBy: Sandy Wolstencroft
Co-Mailing – What is it and How it Benefits You
December 14, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreDirect Mail vs. Catalogs … Is “Print” in Your Future?
October 13, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreGetting Started with List Segmentation
October 3, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read More