The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Navigating the Unknowns of the 2020 Holiday Season

October 7, 2020

In: The Catalogers' Encyclopedia

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by Jenny Mullen

Lett Direct Shoptalk 2020

October 2, 2020

By: Paula Jeske

In: The Catalogers' Encyclopedia

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by Paula Jeske

Page Count vs. Catalog Circulation … Determining the Best Strategy for Growth

September 1, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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ACMA's 13th Annual 2020 National Forum

August 13, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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5 Things You Should Know Before You Launch a Catalog Program

August 7, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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Marketing in the Midst of a Pandemic

July 16, 2020

In: The Catalogers' Encyclopedia

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by Bonnie Parkos

Increase Your Sales...Increase Your Page Count

July 9, 2020

In: The Catalogers' Encyclopedia

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By: Steve Lett

Anticipating the Impact on Direct Sales During the Presidential Election

June 18, 2020

By: Sandy Wolstencroft

In: The Catalogers' Encyclopedia

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By: Sandy Wolstencroft

What is a House File and How to Build One

June 18, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

Timeline for a New Catalog Launch

June 1, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By Steve Lett

Total Posts: 149