The Catalogers' Encyclopedia
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Hold Out Testing: To Mail, or Not to Mail?
February 13, 2023
By: Sandy Wolstencroft
In: The Catalogers' Encyclopedia
Read MoreBy: Sandy Wolstencroft
Co-Mailing – What is it and How it Benefits You
December 14, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreDirect Mail vs. Catalogs … Is “Print” in Your Future?
October 13, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreGetting Started with List Segmentation
October 3, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreSlim-Jim vs. Standard Trim Size Catalog: Pros and Cons
September 12, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreHoliday Preview – What to Expect from Consumers
August 9, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreUpdates from the 15th Annual ACMA Conference
June 20, 2022
By: Kate Lett
In: The Catalogers' Encyclopedia
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