The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Understanding What Direct Mail Is

November 16, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Catalog Costs – How Low Can You Go?

October 22, 2021

By: Paula Jeske

In: The Catalogers' Encyclopedia

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Leave COVID behind, NOT your New Old Online Buyers

October 22, 2021

By: Paula Jeske

In: The Catalogers' Encyclopedia

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Post-COVID Mailing Strategy … Be Careful Not to Over Mail

October 22, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Does Your Company Provide Good Customer Service?

October 22, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Tips and Trends in Fashion eCommerce

October 22, 2021

By: Paula Jeske

In: The Catalogers' Encyclopedia

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Competing with Amazon: It’s All About the Trust

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Catalog and Digital Marketing … The Future is Here Now

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Catalog KPIs … Keeping Your Eyes on the Ball

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Paper … What in the World is Going On?

July 14, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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Total Posts: 163