The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Time to Give Up Your Bind-in Order Form/Envelope?

October 1, 2007

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Cost to Acquire a New Buyer

September 1, 2007

In: The Catalogers' Encyclopedia

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by Stephen Lett

Prospecting to Selected “Pockets” In Order to Find New and Different Prospect Universes

August 1, 2007

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Importance of Source Code Tracking and Match-Backs... What You Need to Know About Both

July 1, 2007

In: The Catalogers' Encyclopedia

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by Stephen Lett

Testing... What is Best Practice for Your Business?

June 1, 2007

In: The Catalogers' Encyclopedia

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by Stephen Lett

Maximizing Outside List Performance

February 1, 2007

In: The Catalogers' Encyclopedia

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by Stephen Lett

Should You Purchase Your Own Paper?

January 1, 2007

In: The Catalogers' Encyclopedia

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by Stephen Lett

What You Need to Know About Mailing Lists

December 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

What’s New with Match-Backs

November 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

Catalog Circulation... Back to the Basics

October 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 162