The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Promos... What Really Works

April 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Your 2009 Cost-Cutting Checklist

March 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Best Mailing Strategy to Web Only Buyers

February 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Best Catalog Circulation Strategy for 2009

January 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Catalog Circulation Never The Same Again

December 1, 2008

In: The Catalogers' Encyclopedia

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by Stephen Lett

P&L Key Ratio Guidelines Controlling Costs in a Difficult Economy

November 1, 2008

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Analytics of Determining Proper Page Count and What To Do With The Information

October 1, 2008

In: The Catalogers' Encyclopedia

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by Stephen Lett

Update on Multi-Channel Match-Backs

September 1, 2008

In: The Catalogers' Encyclopedia

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by Stephen Lett

Best Strategy for Hard Times And, What NOT to Do!

August 1, 2008

In: The Catalogers' Encyclopedia

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by Stephen Lett

All About Co-Mailing V4

July 1, 2008

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 179