The Catalogers' Encyclopedia
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Best Practices When Using Cooperative Databases
July 1, 2005
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
by Stephen Lett
Sales are Lagging Behind Plan? Use This Handy Tool Kit of Ideas!
May 1, 2005
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
Hello Mr. (Catalog) President... Here Are 10 Things You Don’t Want to Hear
April 1, 2005
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
Success Depends on the Growth of Your 12-Month House File
March 1, 2005
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
Multichannel Catalog Marketing... What is Really Driving the Business?
February 1, 2005
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
How to Prepare for the Postage Rate Increase
January 1, 2005
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
by Stephen Lett
by Stephen Lett
by Stephen Lett