The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Best Practices When Using Cooperative Databases

July 1, 2005

In: The Catalogers' Encyclopedia

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by Stephen Lett

KPI’s You Need to Track

June 1, 2005

In: The Catalogers' Encyclopedia

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by Stephen Lett

Sales are Lagging Behind Plan? Use This Handy Tool Kit of Ideas!

May 1, 2005

In: The Catalogers' Encyclopedia

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by Stephen Lett

Hello Mr. (Catalog) President... Here Are 10 Things You Don’t Want to Hear

April 1, 2005

In: The Catalogers' Encyclopedia

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by Stephen Lett

Success Depends on the Growth of Your 12-Month House File

March 1, 2005

In: The Catalogers' Encyclopedia

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by Stephen Lett

Multichannel Catalog Marketing... What is Really Driving the Business?

February 1, 2005

In: The Catalogers' Encyclopedia

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by Stephen Lett

How to Prepare for the Postage Rate Increase

January 1, 2005

In: The Catalogers' Encyclopedia

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by Stephen Lett

Ten Stupid Things You Have Seen (or Done)!

December 1, 2004

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Cost to Acquire a New Buyer

November 1, 2004

In: The Catalogers' Encyclopedia

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by Stephen Lett

When Should You Prospect?

October 1, 2004

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 179