The Catalogers' Encyclopedia
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Catalog and Digital Marketing … The Future is Here Now
October 6, 2021
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreCatalog KPIs … Keeping Your Eyes on the Ball
October 6, 2021
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MorePaper … What in the World is Going On?
July 14, 2021
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreSelling Expense to Sales Ratio … How Low is Too Low?
May 14, 2021
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreBy: Steve Lett
What is a Catalog Circulation Consultant?
April 13, 2021
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreHow Much Does It Cost to Mail a Catalog – Part II
February 2, 2021
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreCan You Launch a Catalog for a Drop Ship Business?
December 10, 2020
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreBy: Steve Lett
Navigating the Unknowns of the 2020 Holiday Season
October 7, 2020
In: The Catalogers' Encyclopedia
Read Moreby Jenny Mullen
by Paula Jeske
Page Count vs. Catalog Circulation … Determining the Best Strategy for Growth
September 1, 2020
By Steve Lett
In: The Catalogers' Encyclopedia
Read More