The Catalogers' Encyclopedia
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Navigating the Unknowns of the 2020 Holiday Season
October 7, 2020
In: The Catalogers' Encyclopedia
Read Moreby Jenny Mullen
by Paula Jeske
Page Count vs. Catalog Circulation … Determining the Best Strategy for Growth
September 1, 2020
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreACMA's 13th Annual 2020 National Forum
August 13, 2020
By Steve Lett
In: The Catalogers' Encyclopedia
Read More5 Things You Should Know Before You Launch a Catalog Program
August 7, 2020
By Steve Lett
In: The Catalogers' Encyclopedia
Read Moreby Bonnie Parkos
By: Steve Lett
Anticipating the Impact on Direct Sales During the Presidential Election
June 18, 2020
By: Sandy Wolstencroft
In: The Catalogers' Encyclopedia
Read MoreBy: Sandy Wolstencroft
What is a House File and How to Build One
June 18, 2020
By Steve Lett
In: The Catalogers' Encyclopedia
Read MoreBy: Steve Lett
By Steve Lett