The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

To Mail or Not To Mail...

March 7, 2017

In: The Catalogers' Encyclopedia

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by Sandy Wolstencroft

It's All About Merchandise, Value Price and E-Commerce

March 7, 2017

In: The Catalogers' Encyclopedia

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by Curt Barry

The Analytics of Determining Proper Page Count

March 7, 2017

In: The Catalogers' Encyclopedia

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by Stephen Lett

Catalog-Friendly Postal Reform Legislation

February 28, 2017

In: The Catalogers' Encyclopedia

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The Impact of Raising the Catalog Piece Weight Limit...Take Advantage!

February 7, 2017

In: The Catalogers' Encyclopedia

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by Stephen Lett

Catalogs Continue to Drive Traffic to the Web

December 6, 2016

In: The Catalogers' Encyclopedia

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by Stephen Lett

How Do Your Operational Costs and Metrics Measure Up?

December 6, 2016

In: The Catalogers' Encyclopedia

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by Stephen Lett

USPS Proposes 2017 Rate Change

October 19, 2016

In: The Catalogers' Encyclopedia

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by Stephen Lett

Landmark Catalog Developments Announced

September 16, 2016

In: The Catalogers' Encyclopedia

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by Stephen Lett

Do Promotions Condition the Consumer?

September 13, 2016

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 154