The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Page Count Does Make a Difference

October 27, 2014

In: The Catalogers' Encyclopedia

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by Stephen Lett

How Important is the Average Order Size?

September 2, 2014

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Real Driver of Catalog Circulation

June 20, 2014

In: The Catalogers' Encyclopedia

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by Stephen Lett

Are Postcard Mailings Effective?

August 1, 2010

In: The Catalogers' Encyclopedia

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by Stephen Lett

The True Cost of Giving Promotional Discounts

April 1, 2010

In: The Catalogers' Encyclopedia

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by Stephen Lett

Getting into the Catalog Prospecting Mode

February 1, 2010

In: The Catalogers' Encyclopedia

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by Stephen Lett

12 Cost-Cutting Tips You Can Take to the Bank

January 1, 2010

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Importance of Your Incremental Breakeven Point

December 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Getting the Most from Lists

October 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Benchmarking for Catalogers

August 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 154