The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Assigning a Value to Your #1 Asset…The House File

December 30, 2015

In: The Catalogers' Encyclopedia

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by Stephen Lett

Holiday Planning in a National Election Year

November 18, 2015

In: The Catalogers' Encyclopedia

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by Stephen Lett

Paper Test Results

May 29, 2015

In: The Catalogers' Encyclopedia

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by Stephen Lett

Important Lessons Learned

December 3, 2014

In: The Catalogers' Encyclopedia

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by Stephen Lett

Page Count Does Make a Difference

October 27, 2014

In: The Catalogers' Encyclopedia

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by Stephen Lett

How Important is the Average Order Size?

September 2, 2014

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Real Driver of Catalog Circulation

June 20, 2014

In: The Catalogers' Encyclopedia

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by Stephen Lett

Are Postcard Mailings Effective?

August 1, 2010

In: The Catalogers' Encyclopedia

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by Stephen Lett

The True Cost of Giving Promotional Discounts

April 1, 2010

In: The Catalogers' Encyclopedia

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by Stephen Lett

Getting into the Catalog Prospecting Mode

February 1, 2010

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 168