The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Update on Multichannel Matchbacks

July 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

L-T-V Inquiry Fulfillment

June 2, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Web Generated Catalog Requests

June 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Print Alternatives To Your Catalog

May 2, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Life-Time-Value Catalog vs. Web

May 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Promos... What Really Works

April 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Your 2009 Cost-Cutting Checklist

March 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Best Mailing Strategy to Web Only Buyers

February 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Best Catalog Circulation Strategy for 2009

January 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Catalog Circulation Never The Same Again

December 1, 2008

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 154