The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

12 Cost-Cutting Tips You Can Take to the Bank

January 1, 2010

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Importance of Your Incremental Breakeven Point

December 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Getting the Most from Lists

October 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Benchmarking for Catalogers

August 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Update on Multichannel Matchbacks

July 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

L-T-V Inquiry Fulfillment

June 2, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Web Generated Catalog Requests

June 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Print Alternatives To Your Catalog

May 2, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Life-Time-Value Catalog vs. Web

May 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Promos... What Really Works

April 1, 2009

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 168