The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

P&L Key Ratio Guidelines Controlling Costs in a Difficult Economy

November 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

The Analytics of Determining Proper Page Count and What To Do With The Information

October 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

Update on Multi-Channel Match-Backs

September 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

Best Strategy for Hard Times And, What NOT to Do!

August 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

All About Co-Mailing V4

July 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

Circulation Strategy to Web vs. Catalog Customers

June 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

Marketing Strategies and Print Efficiencies - Best Practices

April 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

Testing and Minimum Order Sizes – What is Best Practice?

March 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

How to Increase Outside List Performance

February 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

Circulation Update for 2008... Understanding Order Curves

January 1, 2008

In: The Catalogers' Encyclopedia

Read More

by Stephen Lett

Total Posts: 154