Circulation Planning

We specialize in creating and executing catalog circulation plans designed to maximize profit contribution.  All planning is done from the “bottom-up” on a list-by-list, segment-by-segment basis.  We develop an annual catalog circulation plan specifically tailored to meet the needs of your company.  This forecasts all catalog mailings for the upcoming year/season and provides you with a detailed weekly and monthly order and revenue budget.  You’ll gain a solid overview, from a financial standpoint (i.e. budget and cash flow), for the upcoming mailing season.  As the time approaches for each catalog drop, we update the circulation plan based on the most current information available and adjust the pending drop accordingly.