List Brokerage

Recognizing the demand for newer and better lists, we started a List Brokerage Division in order to better serve our print catalog clients.  We started this division out of a need to provide more consistent service and pricing to our clients.

What’s important when choosing a broker?  At Lett Direct we feel there are five important considerations:

  1. Industry Relationships – These relationships are critical and serve as the basis for moving through the approval process while receiving the pricing deals that are important to you.
  2. Analysis & Research – These factors, along with providing targeted recommendations is the cornerstone of our business and should be handled with care.  Outside lists are an essential part of a catalog campaign and your broker needs to have a deep understanding of all aspects of your market.
  3. Proactiveness – As your broker, we are constantly looking for new lists, segments and markets to test.  We are never satisfied, but rather continue to search for the perfect lists for you.
  4. Trust – You need to have complete faith in your broker.  We have a vested interest in every account, which is founded on the basis of trust.
  5. Future Trends – Your broker needs to know and understand industry trends and how you fit into the ever-changing market.  We always stay one step ahead!

As a recognized broker, we have access to just about every list on the rental market through our online network.  What’s more, we are able to negotiate more favorable pricing for our clients and often better list select charges.  This is another value added service from Lett Direct.