Internet Marketing Playbook,The Catalogers' Encyclopedia

Travels with Paula – LETT me tell you about NEMOA and GOOGLE!

April 17, 2018 • by Paula Jeske

Direct marketers are resilient, and not even the 3rd in a string of nor’easters could keep the majority of attendees from Boston, March 14 – 16 for the National Etailing and Mailing Organization of America, otherwise known as NEMOA! When I reviewed my notes, it was surprising to me that there was more discussion surrounding […]

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Utilizing Cooperative Databases to Reach Your Best Customer

April 4, 2018 • by Bonnie Parkos

Most direct mailers are well aware of Cooperative Database models and use them for anywhere from 50 to 100% of their prospecting needs. The co-ops have amassed a wealth of information, which they use to build their models. That data can also provide so much more for you than merely prospect names for your business. […]

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eTail West Insights: AI, CX, Mobile, Amazon and Email

March 20, 2018 • by Paula Jeske

    Recently, I traveled to the Palm Desert to attend the annual eTail West conference February 26th through March 1. This year’s meeting attracted more than 2,300 eretailers and suppliers, primarily from the U.S. and Canada. Representatives from companies of all shapes and sizes flock to this 4-day event to listen, learn and share […]

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Print vs. Digital? Think Print and Digital!

March 14, 2018 • by Sara Almeida

When people talk about Direct Marketing, they no longer are talking strictly about print. Digital marketing has become a large part of Direct Marketing in this multi-channel world. It is no longer print vs. digital but, print and digital. After all the end goal is the same, to reach as many buyers as possible and […]

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The Future of Print Catalogs

March 13, 2018 • by Stephen Lett

I’ve been a cataloger for over 45 years. Fresh out of the School of Business at Indiana University in 1971, I landed a job in the catalog marketing department for a subsidiary of Pitney Bowes selling price-marking equipment and supplies to small retailers. I was extremely fortunate to work for an individual who taught me […]

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Review of 2017 for Catalogers

February 13, 2018 • by Stephen Lett

For the more mature catalog companies with a modest digital marketing program, approximately 86% of their sales matched to a print catalog. The remaining 14% were generated from digital marketing programs and did not match to a catalog. Mature catalog companies with a more robust digital marketing program matched 52% to the catalog; 48% to […]

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February 12, 2018 • by Stephen Lett

It pains me to see catalog companies making bad decisions (with good intentions) that can be self-destructive to their business. I know these decisions are being made for all the right reasons; mainly to reduce expenses and to save money. The actions taken are most often the opposite of what should be done for the […]

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QR Codes: More Than Just a Link to Your Homepage Make Them Work for You!

February 2, 2018 • by Jen Keller

Quick Response (QR) Codes have been in use since the early 2000’s.  You have most likely seen them on virtually everything, from magazine ads, cereal boxes and menus to billboards, fliers, business cards and catalogs.  Some might think the time has passed for putting these codes on direct marketing pieces, but marketers can still benefit […]

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February 1, 2018 • by Stephen Lett

  Unfortunately, paper prices will be increasing with all new and existing orders with confirmed delivery dates of March 1, 2018 or later. The increase is slightly over 5% on average. On January 30, Verso Corporation was the first to announce an increase. This price hike impacts all coated papers. All other mills are expected […]

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ACMA Exclusive Postal Review Proposal Webinar

January 9, 2018 • by Paula Jeske

The ACMA (American Catalog Mailers Association) is your best resource to learn, participate and FIGHT BACK!! The ACMA has a concrete plan and works the system tirelessly on our industry’s behalf. To better understand what the Postal Review Proposal means to you and what can be done about it, sign up now for an exclusive, […]

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