The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Database Cooperatives: The Basics and More for Direct Mail

July 25, 2023

By: Jenny Mullen and Casey Waterhouse

In: The Catalogers' Encyclopedia

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Google Ads Optimization Score: What is it Worth?

July 25, 2023

By: Adam Nelson

In: Internet Marketing Playbook

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Postal Increases Take Effect July 2023

June 14, 2023

By: Theresa Schwarz & Kate Lett

In: The Catalogers' Encyclopedia

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It’s Happening, Say Goodbye to Google’s Universal Analytics

May 23, 2023

By: Kate Lett

In: Internet Marketing Playbook

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Is it Time to Add Print/Direct Mail to Your Marketing Mix?

April 18, 2023

By: Sandy Wolstencroft

In: The Catalogers' Encyclopedia

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Hold Out Testing: To Mail, or Not to Mail?

February 13, 2023

By: Sandy Wolstencroft

In: The Catalogers' Encyclopedia

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By: Sandy Wolstencroft

How AI is Changing SEO and Marketing – Welcome to the Future!

February 3, 2023

By: Lili Zecevic

In: Internet Marketing Playbook

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Top Print Questions of 2022

December 16, 2022

By: Kate Lett

In: The Catalogers' Encyclopedia

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Co-Mailing – What is it and How it Benefits You

December 14, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Website Functionality – It Matters

November 17, 2022

By: Kate Lett

In: Internet Marketing Playbook

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Total Posts: 251