The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Competing with Amazon: It’s All About the Trust

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Catalog and Digital Marketing … The Future is Here Now

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Top Tips on Optimizing Category Pages for Conversions

October 6, 2021

By: Geoff Hineman

In: Internet Marketing Playbook

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Catalog KPIs … Keeping Your Eyes on the Ball

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Facebook Advertising is Dead

September 13, 2021

By: Kate Lett

In: Internet Marketing Playbook

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Paper … What in the World is Going On?

July 14, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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Selling Expense to Sales Ratio … How Low is Too Low?

May 14, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

What We are Seeing on Facebook with the iOS14 Update

May 13, 2021

By: Kate Lett

In: Internet Marketing Playbook

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What is a Catalog Circulation Consultant?

April 13, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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What’s the Deal with OG Tags?

February 11, 2021

By: Kate Lett

In: Internet Marketing Playbook

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Total Posts: 251