The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

What is a House File and How to Build One

June 18, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

10 Ways to Increase Your Average Order Value

June 10, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

How to Avoid the Most Common Mistakes in Google My Business

June 3, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

Timeline for a New Catalog Launch

June 1, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By Steve Lett

Category Pages: When to Create and Optimize

May 27, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

The Anatomy of a #1 Google Result

May 19, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

Remembering Your Unique Value Proposition (UVP)

May 13, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

Celebrating Our 25th Year in Business

May 12, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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How To Build Your Content Marketing Funnel

May 7, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

The Narrative Arc of Your Brand Story

April 29, 2020

In: Internet Marketing Playbook

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by Geoff Hineman

Total Posts: 251