Internet Marketing Playbook,The Catalogers' Encyclopedia

Review of 2017 for Catalogers

February 13, 2018 • by Stephen Lett

For the more mature catalog companies with a modest digital marketing program, approximately 86% of their sales matched to a print catalog. The remaining 14% were generated from digital marketing programs and did not match to a catalog. Mature catalog companies with a more robust digital marketing program matched 52% to the catalog; 48% to […]

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Net Neutrality and You

January 10, 2018 • by Kate Lett

Over the past couple of years much has been discussed regarding net neutrality. Pro net neutrality campaigning began in as early as 2010 depending on which source you reference. In 2014 President Obama began calling for the Internet to be classified as a utility, meaning it would face the same regulation as phonelines and electrical […]

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Last Click Attribution…A Thing of the Past!

October 30, 2017 • by Adam Nelson

It doesn’t take much looking around to realize that we are living in a world of multi-channel marketing with vast amounts of available information at hand.  Along with that information comes nearly limitless opportunities to reach your target audience.  In addition, advertisers have the ability to see exactly how customers are interacting with their website […]

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5 Email Tests You Should Be Doing, But Probably Aren’t

• by Katie Decker

Have you ever gotten an email and thought “Wow, that’s exactly what I was looking for”? Chances are, the marketing gods were looking over you and knew exactly what you wanted and where you wanted to see it. Well, not exactly, but it sure seems like it sometimes. This targeted approach to email marketing doesn’t […]

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Analog Thoughts in a Digital World

September 13, 2017 • by Kate Lett

Today we are bombarded with different types of technology and various forms of communication. We carry all of the answers to the great questions of the universe in our pockets and purses. From liking comments on social media or a quick Snapchat, to business emails or a confirmation text, it appears we are more connected […]

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Let’s Be Done with the SEO is Dead Posts Already

August 16, 2017 • by Geoff Hineman

I’ve seen them. You’ve seen them. Every six months or so, the “SEO is Dead” linkbait articles resurface with the predictability of cicadas. It’s usually in reference to some change at Google, Amazon, or Facebook. At best, it’s ignorance. At worst, it’s fear mongering. I’m not one for burying the lede, so I’ll just get […]

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When Do We Jump On Board?!

August 15, 2017 • by Jenny Mullen

It’s 2017…Who hasn’t used Amazon by now? For most of us, it is a convenient option to get whatever we want whenever we want at extremely competitive prices.  However, for small businesses and brick-and-mortar retail stores, it’s the demise of the way we used to acquire goods.  Amazon is forcing many businesses to change not […]

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Thinking Outside the Inbox

July 12, 2017 • by Sara Almeida

When you hear the term, “Millennial,” what do you think of?  Some people describe them as lazy and entitled. Others say they have no work ethic. Some say that they work harder than any other “group” because they can never seem to unplug; whether it be from Facebook, Snapchat, IG or their email. You know […]

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5 Tips for an Effective (and Memorable) Welcome Email

June 27, 2017 • by Katie Decker

Automated email is one of the top suggested marketing trends today. From cart abandonment emails to product review emails, automation is one of the key steps to a successful customer journey. I’d like to focus on one of the first interactions you have with your subscribers: The Welcome Email. Not only does your Welcome Email […]

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LETT Me Tell You About…IRCE!

June 21, 2017 • by Paula Jeske

LETT me tell you about…IRCE! From June 6th through June 9th, 2017, approximately 10,000 marketers, executives, leaders and solution providers in the e-commerce world converged in Chicago for the annual Internet Retailer Conference and Exhibit (IRCE)! Lett Direct’s own Greg Lett, Geoff Hineman and myself, Paula Jeske, were among those in attendance. Although a plethora […]

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