Internet Marketing Playbook,The Catalogers' Encyclopedia

Travels with Paula – LETT me tell you about NEMOA and GOOGLE!

April 17, 2018 • by Paula Jeske

Direct marketers are resilient, and not even the 3rd in a string of nor’easters could keep the majority of attendees from Boston, March 14 – 16 for the National Etailing and Mailing Organization of America, otherwise known as NEMOA! When I reviewed my notes, it was surprising to me that there was more discussion surrounding […]

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eTail West Insights: AI, CX, Mobile, Amazon and Email

March 20, 2018 • by Paula Jeske

    Recently, I traveled to the Palm Desert to attend the annual eTail West conference February 26th through March 1. This year’s meeting attracted more than 2,300 eretailers and suppliers, primarily from the U.S. and Canada. Representatives from companies of all shapes and sizes flock to this 4-day event to listen, learn and share […]

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The State of Mobile Search in March 2018

March 7, 2018 • by Geoff Hineman

In the current digital landscape, it’s essential that businesses are creating web experiences that are fast enough to keep up with burgeoning technologies. Customers (and potential customers) want to find what they are looking for quickly. Often, they are on the move and not at a desk, so they don’t have as much time or […]

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Review of 2017 for Catalogers

February 13, 2018 • by Stephen Lett

For the more mature catalog companies with a modest digital marketing program, approximately 86% of their sales matched to a print catalog. The remaining 14% were generated from digital marketing programs and did not match to a catalog. Mature catalog companies with a more robust digital marketing program matched 52% to the catalog; 48% to […]

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Net Neutrality and You

January 10, 2018 • by Kate Lett

Over the past couple of years much has been discussed regarding net neutrality. Pro net neutrality campaigning began in as early as 2010 depending on which source you reference. In 2014 President Obama began calling for the Internet to be classified as a utility, meaning it would face the same regulation as phonelines and electrical […]

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Last Click Attribution…A Thing of the Past!

October 30, 2017 • by Adam Nelson

It doesn’t take much looking around to realize that we are living in a world of multi-channel marketing with vast amounts of available information at hand.  Along with that information comes nearly limitless opportunities to reach your target audience.  In addition, advertisers have the ability to see exactly how customers are interacting with their website […]

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5 Email Tests You Should Be Doing, But Probably Aren’t

• by Katie Decker

Have you ever gotten an email and thought “Wow, that’s exactly what I was looking for”? Chances are, the marketing gods were looking over you and knew exactly what you wanted and where you wanted to see it. Well, not exactly, but it sure seems like it sometimes. This targeted approach to email marketing doesn’t […]

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Analog Thoughts in a Digital World

September 13, 2017 • by Kate Lett

Today we are bombarded with different types of technology and various forms of communication. We carry all of the answers to the great questions of the universe in our pockets and purses. From liking comments on social media or a quick Snapchat, to business emails or a confirmation text, it appears we are more connected […]

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Let’s Be Done with the SEO is Dead Posts Already

August 16, 2017 • by Geoff Hineman

I’ve seen them. You’ve seen them. Every six months or so, the “SEO is Dead” linkbait articles resurface with the predictability of cicadas. It’s usually in reference to some change at Google, Amazon, or Facebook. At best, it’s ignorance. At worst, it’s fear mongering. I’m not one for burying the lede, so I’ll just get […]

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When Do We Jump On Board?!

August 15, 2017 • by Jenny Mullen

It’s 2017…Who hasn’t used Amazon by now? For most of us, it is a convenient option to get whatever we want whenever we want at extremely competitive prices.  However, for small businesses and brick-and-mortar retail stores, it’s the demise of the way we used to acquire goods.  Amazon is forcing many businesses to change not […]

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