If customers can’t find you they can’t purchase your products. Visibility is paramount to sales. Taking up as much real estate on the SERPS requires text ads, display ads, shopping ads and video. And that’s just for Paid Search! Our hands-on custom approach pairs you with a Google Certified PPC Manager, who will listen to your needs, complete a deep dive analysis of your current initiatives and then work with you to devise the best paid search plan for your business. To reach the top or stay at the top, your company must have a successful, profitable pay-per-click strategy.
Not only is this space competitive, but management of the accounts themselves is tedious and over time has become highly technical. We have dozens of bidding and targeting options available to us in today’s advertising platforms. Choosing correctly can be quite intimidating and daunting if you’re unfamiliar with the mechanics of each system. For example, did you know that the higher your keyword quality scores are the less you’ll pay for better positioning and clicks?
Not to worry! Lett Direct has a deep understanding of pay-per-click marketing. In fact, PPC gave us our start in the digital channel. We now employ several dedicated, full time PPC managers, all of which are individually certified in search marketing by both Google and Microsoft. Additionally, Lett Direct is a Google Certified Partner. It is our responsibility to stay up to speed on industry trends, techniques and technologies in order to make sure that you succeed.
We can design your strategy from scratch or add efficiency to the accounts that you are already running today. We have experience managing campaigns on all of the major platforms. You’ll receive in-depth reporting, customized for the metrics that you want to see.
Website Optimization (SEO)
At Lett Direct, Inc. we understand how businesses work and how each and every one has different needs and budgets. However we all have one thing in common…we want to maintain the highest possible visibility on the search engine results pages (SERPs) for organic searches. Following industry best practices and utilizing only “white-hat” tactics, we can help you reach your goals. We will build a customized Website Optimization package to meet your needs.
A complete Website Optimization Plan includes many different benefits. When done correctly it will drive more, highly relevant search traffic to your website which will in turn, maximize your conversion rate with targeted traffic. You can expect to add incremental revenue and new-to-file customers when you have better positioning on SERPs (Search Engine Results Pages). Rest assured Search Engines will be able to easily crawl and index your site. Lett Direct will increase visibility on core and highly targeted keywords as well as grow the quantity and quality of inbound & outbound links while correcting broken links and site errors. All of this combined equals a better user experience (UX) for your customers.
With Lett Direct you expect to gain visibility, drive more traffic and increase your bottom line!
More than 55% of shoppers start their product searches right on Amazon. Maybe that's because 1 in every 10 Americans uses Amazon Prime. In addition to being the world's largest online retailer, Amazon also hosts its own internal search engine, known as A9. If you are selling on Amazon, or even considering it, Lett Direct's Amazon Optimization services can leverage the power of the A9 engine to help you achieve increased Amazon sales.
Attribution Modeling & Analysis
It’s no secret…attribution modeling and analysis is a highly complex science. Furthermore, it’s dynamic. As technologies and tracking methods evolve so too does attribution modeling. It’s our job to stay on top of and have a deep understanding of attribution technologies and best practice methods. Our goal is to help you understand what the data is telling you and assist in making strategic decisions.
Did you know that using Google Analytics’ default attribution settings will misrepresent the performance of your web channels? Last click attribution modeling is one of the least desirable methods.
Finding the most appropriate attribution model for your business is imperative to your success. Applied correctly, an attribution model will clearly tell you where to invest and just as importantly, where not to invest. We will help you answer the questions you’re asking yourself such as, “Where should I spend my marketing dollars?” or, “How should I spend my marketing budget?”
To be successful, each attribution methodology must be evaluated against your unique business model. We will design, test and customize various models to find the one that will help grow your business.