We specialize in creating and executing catalog circulation plans designed to maximize profit contribution. All planning is done from the “bottom-up” on a list-by-list, segment-by-segment basis. We develop an annual catalog circulation plan specifically tailored to meet the needs of your company. This forecasts all catalog mailings for the upcoming year/season and provides you with a detailed weekly and monthly order and revenue budget.
You’ll gain a solid overview, from a financial standpoint (i.e. budget and cash flow), for the upcoming mailing season. As the time approaches for each catalog drop, we update the circulation plan based on the most current information available and adjust the pending drop accordingly.
Lett Direct, Inc. will fully execute the plans we create. This includes ordering rented lists, database models and names, issuing written merge/purge specifications to service bureaus as well as making sure that the electronic mail files arrive at the printer prior to your deadline. We have the capability to coordinate any and all of your activities with external vendors. At your request we will also negotiate vendor pricing on your behalf. Additionally, all of our clients benefit from the Lett Direct, Inc. network of approved vendors.
We assume responsibility for ensuring your house file is segmented properly by collaborating with your service bureau. Typically we segment it by Recency-Frequency-Monetary Value (R-F-M) for mailing purposes. We coordinate all house file updates and provide you with reports, which highlight any changes in the file buyer counts.
Furthermore, Lett Direct, Inc. will bring our extensive testing experience to the table. You’ll benefit from the wealth of knowledge that we’ve gathered over the years. Testing is an essential tool that we often use to discover what you need to change to increase your sales. We don’t like to leave anything to chance. Our belief is that just about everything can and should be tested. This includes promotional offers, cover designs, minimum order requirements, etc. Knowing what to test, how to test and what to retest is important to the success of any marketing program. Structuring a test properly is essential for actionable results. Drawing from our vast testing experiences, we will we setup the proper A/B type splits and put our testing rules in place in order to deliver comprehensive results to you.
Each week we provide you with our comprehensive Percent Complete Report (PCR); a proprietary report from Lett Direct. This details all catalog source code results to-date, by mailing, as well as tracking of all sales from all other channels. It projects order and demand results to 100%, based on historical order curves. This report will become the foundation for planning future mailings.
We can provide you with other special analytical reports including but not limited to:
- Lifetime value
- Merchandise square inch reporting
- Incremental breakeven analysis