eMail Marketing

email marketing imageeMail Marketing may very well provide the best return on investment for eCommerce businesses today.  However, an email program’s potential can only be reached by having a good understanding your customers, what they like, and how and when they prefer to communicate with you.  Most importantly, you must be willing and able to make adjustments to your program and strategy based on the feedback your audience has given you.  You have to ask the right questions and be willing to understand the answers.

It’s our job to help you interpret the results and make strategic adjustments in order to squeeze every last bit of performance from your email campaign.

Lett Direct’s email program will help you create a solid contact strategy, segment your email list, develop a promotional calendar, forecast results and provide a comprehensive weekly analysis of the results.  We will ensure that you are taking advantage of important tracking technologies to capture and record your program’s performance.