Pay-Per-Click Management

pay per click marketing imagePaid Search, including search, display and product listing ads, is a requirement in today’s competitive eCommerce environment.  To reach the top or stay at the top, your company must have a successful, profitable pay-per-click strategy.

Not only is this space competitive, but management of the accounts themselves is tedious and over time has become highly technical.  We have dozens of bidding and targeting options available to us in today’s advertising platforms.  Choosing correctly can be quite intimidating and daunting if you’re unfamiliar with the mechanics of each system.  For example, did you know that the higher your keyword quality scores are the less you’ll pay for better positioning and clicks?

Not to worry!  Lett Direct has a deep understanding of pay-per-click marketing.  In fact, PPC gave us our start in the digital channel.  We now employ several dedicated, full time PPC managers, all of which are individually certified in search marketing by both Google and Microsoft.  Additionally, Lett Direct is a Google Certified Partner.  It is our responsibility to stay up to speed on industry trends, techniques and technologies in order to make sure that you succeed.

We can design your strategy from scratch or add efficiency to the accounts that you are already running today.  We have experience managing campaigns on all of the major platforms.  You’ll receive in-depth reporting each week, customized for the metrics that you want to see.


Please see Google’s “Working with Third-Parties” Disclosure Notice.