Web Marketing Definitions

Below you’ll find a list of the most popular digital advertising definitions.

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Above the Fold
The part of the screen or monitor that can be viewed without having to scroll the page.  This varies depending on the user’s screen size.

301 Redirect
Intentionally redirects one URL to another URL.  Use this when a product on your site is no longer available and you want users to view a different, comparable product.  Also used when launching a new website, which uses different URLs than the original site (old page URL redirects to the new page URL).