Web Marketing Definitions

Below you’ll find a list of the most popular digital advertising definitions.

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A
Above the Fold
The part of the screen or monitor that can be viewed without having to scroll the page.  This varies depending on the user’s screen size.

#
301 Redirect
Intentionally redirects one URL to another URL.  Use this when a product on your site is no longer available and you want users to view a different, comparable product.  Also used when launching a new website, which uses different URLs than the original site (old page URL redirects to the new page URL).