The Lett Direct Library

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Increase Your Sales...Increase Your Page Count

July 9, 2020

In: The Catalogers' Encyclopedia

Read More

By: Steve Lett

SEO Tips for Product Pages

June 24, 2020

In: Internet Marketing Playbook

Read More

by Geoff Hineman

Anticipating the Impact on Direct Sales During the Presidential Election

June 18, 2020

By: Sandy Wolstencroft

In: The Catalogers' Encyclopedia

Read More

By: Sandy Wolstencroft

What is a House File and How to Build One

June 18, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

Read More

By: Steve Lett

10 Ways to Increase Your Average Order Value

June 10, 2020

In: Internet Marketing Playbook

Read More

by Geoff Hineman

How to Avoid the Most Common Mistakes in Google My Business

June 3, 2020

In: Internet Marketing Playbook

Read More

by Geoff Hineman

Timeline for a New Catalog Launch

June 1, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

Read More

By Steve Lett

Category Pages: When to Create and Optimize

May 27, 2020

In: Internet Marketing Playbook

Read More

by Geoff Hineman

The Anatomy of a #1 Google Result

May 19, 2020

In: Internet Marketing Playbook

Read More

by Geoff Hineman

Remembering Your Unique Value Proposition (UVP)

May 13, 2020

In: Internet Marketing Playbook

Read More

by Geoff Hineman

Total Posts: 194