The Lett Direct Library
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Hold Out Testing: To Mail, or Not to Mail?
February 13, 2023
By: Sandy Wolstencroft
In: The Catalogers' Encyclopedia
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How AI is Changing SEO and Marketing – Welcome to the Future!
February 3, 2023
By: Lili Zecevic
In: Internet Marketing Playbook
Read MoreCo-Mailing – What is it and How it Benefits You
December 14, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreWebsite Functionality – It Matters
November 17, 2022
By: Kate Lett
In: Internet Marketing Playbook
Read MoreThe Disappearing Act of Organic Results
October 14, 2022
By: Kate Lett
In: Internet Marketing Playbook
Read MoreDirect Mail vs. Catalogs … Is “Print” in Your Future?
October 13, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
Read MoreGetting Started with List Segmentation
October 3, 2022
By: Steve Lett
In: The Catalogers' Encyclopedia
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