The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Merge It and Purge It!

November 15, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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How to Reduce Postage Cost

November 15, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Direct Mail vs. Catalogs … Is “Print” in Your Future?

October 13, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Getting Started with List Segmentation

October 3, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Slim-Jim vs. Standard Trim Size Catalog: Pros and Cons

September 12, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Holiday Preview – What to Expect from Consumers

August 9, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Updates from the 15th Annual ACMA Conference

June 20, 2022

By: Kate Lett

In: The Catalogers' Encyclopedia

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The Impact of Postal Rate Increases

June 16, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Navigating the Paper and Postal Shortages of 2022

May 6, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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The Return of the Holiday Catalog

January 25, 2022

By: Steve Lett

In: The Catalogers' Encyclopedia

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Total Posts: 173