The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

What You Need to Know about the Canadian Catalog Market

September 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

How to Prepare for What’s Ahead

August 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

Selling Expense Ratios

July 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

How to Select a Vendor for Your Catalog Business

June 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

How to Alter Your Marketing Strategy

May 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

Promotional Offers... What You Need to Know

April 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

Catalog Circulation - What to do About Declining Prospect Results

February 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

Want to Sell Your Business? Exit Strategies to Consider

January 1, 2006

In: The Catalogers' Encyclopedia

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by Stephen Lett

Co-Mailing Strategy... Is it Right for You?

December 1, 2005

In: The Catalogers' Encyclopedia

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by Stephen Lett

Controlling Your Direct Selling Expenses... The Need for Profit vs. Growth

November 1, 2005

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 162