The Catalogers' Encyclopedia
Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.
Circulation Strategy to Web vs. Catalog Customers
June 1, 2008
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
Marketing Strategies and Print Efficiencies - Best Practices
April 1, 2008
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
Testing and Minimum Order Sizes – What is Best Practice?
March 1, 2008
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
by Stephen Lett
Circulation Update for 2008... Understanding Order Curves
January 1, 2008
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
by Stephen Lett
Convert One Time Buyers to Two and More Time Customers
November 1, 2007
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
Time to Give Up Your Bind-in Order Form/Envelope?
October 1, 2007
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett
by Stephen Lett
Prospecting to Selected “Pockets” In Order to Find New and Different Prospect Universes
August 1, 2007
In: The Catalogers' Encyclopedia
Read Moreby Stephen Lett