The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Competing with Amazon: It’s All About the Trust

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Catalog and Digital Marketing … The Future is Here Now

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Catalog KPIs … Keeping Your Eyes on the Ball

October 6, 2021

By: Steve Lett

In: The Catalogers' Encyclopedia

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Paper … What in the World is Going On?

July 14, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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Selling Expense to Sales Ratio … How Low is Too Low?

May 14, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

What is a Catalog Circulation Consultant?

April 13, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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How Much Does It Cost to Mail a Catalog – Part II

February 2, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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Can You Launch a Catalog for a Drop Ship Business?

December 10, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

Navigating the Unknowns of the 2020 Holiday Season

October 7, 2020

In: The Catalogers' Encyclopedia

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by Jenny Mullen

Lett Direct Shoptalk 2020

October 2, 2020

By: Paula Jeske

In: The Catalogers' Encyclopedia

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by Paula Jeske

Total Posts: 167