Jennifer Keller Joins Lett Direct

by Gregory Lett

Jennifer Keller has joined Lett Direct, Inc., as a Senior Marketing Consultant.  “Jennifer comes to us with over 10 years of circulation experience,” according to Steve Lett, President. After receiving her BS degree in Marketing from George Mason University in Fairfax, VA, Jennifer began her career with Home Shopping Network in St. Petersburg, FL. In April 2005, Jennifer became Circulation Manager for Thompson & Company (Thompson Cigar) in Tampa, FL. Jen held this position for 10 years until May 2015 when she relocated to Chapin, SC with her husband’s job transfer and she accepted a position as Marketing Manager with 5^th Food Group, Dallas, TX. While at Thompson, Jennifer created mail plans, forecasted annual sales and mail circulation, managed the list rental and package insert/blow-in programs, developed and updated sales projection reports, and generated P&L’s for all catalog tests to ensure profitability. She also established strong vendor relationships with printers, service bureaus, list brokers, list managers, and co-ops. “Jennifer is a perfect match for our company.” “Her experience aligns with what we do,” Steve Lett said. Jennifer can be reached at: Jen@lettdirect.com