The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

Increase Your Sales...Increase Your Page Count

July 9, 2020

In: The Catalogers' Encyclopedia

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By: Steve Lett

Anticipating the Impact on Direct Sales During the Presidential Election

June 18, 2020

By: Sandy Wolstencroft

In: The Catalogers' Encyclopedia

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By: Sandy Wolstencroft

What is a House File and How to Build One

June 18, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

Timeline for a New Catalog Launch

June 1, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By Steve Lett

Celebrating Our 25th Year in Business

May 12, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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Postal Update

April 16, 2020

In: The Catalogers' Encyclopedia

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By: Steve Lett

Significant Catalog Marketing Events Over the Past 60 Years

March 16, 2020

In: The Catalogers' Encyclopedia

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By: Steve Lett

How Much Does it Cost to Mail a Catalog

December 19, 2019

By Steve Lett

In: The Catalogers' Encyclopedia

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What’s Included in The Cost to Print and Mail a Catalog

December 19, 2019

In: The Catalogers' Encyclopedia

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What to Know About Promotional Offers

July 10, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 143