The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

What to Know About Promotional Offers

July 10, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

THE POWER OF MARKETING

June 6, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

How Do You Value Your House File?

May 7, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

Welcome to California: Getting Ready for the CCPA and the (New) Prop. 65

April 4, 2019

In: The Catalogers' Encyclopedia

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by the American Catalog Mailers Association

CUSTOMER SERVICE IS LACKING

March 12, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

The Importance of Knowing and Understanding Your Incremental Break-Even Point

February 7, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

WHAT CAN WE EXPECT IN 2019?

January 11, 2019

In: The Catalogers' Encyclopedia

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by Stephen Lett

Utilizing Cooperative Databases to Reach Your Best Customer

April 4, 2018

In: The Catalogers' Encyclopedia

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by Bonnie Parkos

Print vs. Digital? Think Print and Digital!

March 14, 2018

In: The Catalogers' Encyclopedia

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Sara Almeida

The Future of Print Catalogs

March 13, 2018

In: The Catalogers' Encyclopedia

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by Stephen Lett

Total Posts: 137