The Catalogers' Encyclopedia

Stay on top of the ever-changing catalog and internet marketing methods with our knowledgebase articles. We have amassed, organized and published much of the knowledge we have accumulated over the years. Please browse, print and share these articles from our Lett Direct Library.

What is a Catalog Circulation Consultant?

April 13, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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How Much Does It Cost to Mail a Catalog – Part II

February 2, 2021

By Steve Lett

In: The Catalogers' Encyclopedia

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Can You Launch a Catalog for a Drop Ship Business?

December 10, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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By: Steve Lett

Navigating the Unknowns of the 2020 Holiday Season

October 7, 2020

In: The Catalogers' Encyclopedia

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by Jenny Mullen

Lett Direct Shoptalk 2020

October 2, 2020

By: Paula Jeske

In: The Catalogers' Encyclopedia

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by Paula Jeske

Page Count vs. Catalog Circulation … Determining the Best Strategy for Growth

September 1, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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ACMA's 13th Annual 2020 National Forum

August 13, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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5 Things You Should Know Before You Launch a Catalog Program

August 7, 2020

By Steve Lett

In: The Catalogers' Encyclopedia

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Marketing in the Midst of a Pandemic

July 16, 2020

In: The Catalogers' Encyclopedia

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by Bonnie Parkos

Increase Your Sales...Increase Your Page Count

July 9, 2020

In: The Catalogers' Encyclopedia

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By: Steve Lett

Total Posts: 152